"One Face to the Customer: Centralized Management – Decentralized Data Collection"
Telephone interviewing is considered the most efficient method of data collection as it enables you to reach your target group precisely and directly: In the B2C area, in the B2B area with decision makers from all sectors and management areas and with mystery calls or when recruiting (e.g.. for group discussions, car clinics and CAPI studies).
Leyhausen carries out both national and international studies with native speakers in more than 50 countries worldwide. Our extensive call center network has over 400 CATI stations at its command, consisting of those located in our own branches and those of our partner associates. Our partner companies play an important role in those countries in which Leyhausen is not located, or respectively for studies that require languages that cannot be covered by our own network. All partner companies work on a uniform Leyhausen platform conforming with Leyhausen quality standards.
The data is stored centrally on our server in Leverkusen and enables real time management of your study.
We will also gladly carry out data collection for you in the countries in which we do not have our own call centers. Here, we have worked for several years with experienced partner companies. The benefit to you: You have only one contact person for the data collection of your study. This saves you time and effort in coordination and is also cost effective. By virtue of the technology used, you have a standard data basis for your international study.
In order to be able to guarantee reliable and internationally valid study results, we attach great importance on the consistently high quality of our analysis. Your contact person at our premises in Leverkusen is responsible as the project manager for the entire implementation of the project. In close cooperation and communication with you, all necessary project steps are prepared and coordinated to ensure punctual and transparent implementation of the projects.
The workstations in our call centres are professionally equipped with state-of-the-art technology and not only guarantee maximum flexibility but also the standardisation required for cost efficiency. Constant updates of the sophisticated technology and intelligent networking provide the ideal workflow providing the best result for you: extreme reliability.
- more than 400 CATI stations in our network in Europe, the Middle
East, Asia and North Africa (of which 250 stations are located in
companies which are related to the Leyhausen group)
-Client-Lunge for monitoring
-predictive dialer / auto dialer
-CATI software: Voxco VCC, INGRESS and more
-international call-center with native speakers
-programming and data services
LEYHAUSEN carries out national and international telephone studies in the following areas
- B2C area
- B2B area
- Pharmaceutical area
- Mystery Calls and Call-Center Checks
- Phone-to-Web, WebCATI
- Customer satisfaction surveys
- Telephone recruiting e.g. for online studies
- Integration of Conjoint
On the basis of our vast market research expertise in the area of telephone interviewing research, we provide the following services:
- Address and telephone numbers research
- Drawing of samples
- Translation of questionnaires
- Programming with online test facility
- Language localisation
- Data collection of paper surveys
- Delivery of open-ends as an Excel file
- Back translation of open-ends
- Code list creation and coding of open questions
- Transcripts
- Data record creation in the established formats
- Multi-version evaluation
- Series of table using SPSS
- Chart reports (descriptive)
We can carry out the following for you:
- Scanning of questionnaires from written interviews
- Lettershop services (printing, enveloping…)
- Sending out questionnaires
- Receipt and management of returns
- Monitoring and management of returns
- Actioning of reminders
- Creation of scannable questionnaires
- Manual recording or by scanner
- Post-processing of open questions (spell check)
- Coding
- Creation of data records
- Statistical analysis
National, decentralised interviews can be carried out more cost effectively and quality optimised in large numbers in an appropriate time scale.
With our software Voxco VCC (Virtual Call-Center), we are in the position to implement complete international studies. Our own call centre and cooperation partners in other countries in Asia or Eastern Europe all work from our centrally located server.
At any time, we have access to all data and provide you with data for all countries in a standard data format.
The principle is simple: Project management takes place centrally in Germany, the organisation of data collection locally, where people are to be interviewed.
And so that you are relieved of work; we act on the principle of "one face to the customer". You have a central contact person in Leverkusen, we deal with the rest for you - regardless of where in the world, the study is conducted.
The components of our tried and tested concept for quality assurance:
- Extensive training
- Project-related training, equipping the interviewer with a interviewer manual
- Continuous monitoring and coaching of the interviewers with reviews
- Web testing, pre-test and test data delivery
- Monitoring
- Daily data back-up and efficiency monitoring
- Regular status reports and utilisation reports
- Sample management with schedule monitoring (callbacks)
- Regular checking of data records and open-ends
- Interview documentation
- Plausibility checks and data validation
- Appointed interviewers
- Productivity rates
- Average duration/int
- Incidences and screen outs
- Digital recording of the interviews possible
- Online quota management
- Customer visits and training welcomed
- Age groups: 18 to 25 years: 48%, 26 to 35 years: 28%, 36 to 45 years: 16%, 46 to 65: 8%
- Level of education Completed elementary school and secondary school: 12%, GCSE: 25%, A levels, vocational training: 50% university degree/college diploma: 13%
- Average length of service in the company: 8-10 months
- Only intensively trained interviewers are used exclusively for customer questioning.
- Recruiting via printed advertisement, notices and word of mouth advertising
General / multi-country studies
- Markus Albrecht
Phone: +49 (0)214 8334-433
Fax: +49 (0)214 8334-429
E-Mail: M.Albrecht@leyhausen.com - Tom Abele
Phone: +49 (0)214 8334-444
Fax: +49 (0)214 8334-429
E-Mail: T.Abele@leyhausen.com - Michael Leyhausen
Phone: +49(0)214 8334-102
Fax: +49(0)214 8334-250
E-Mail: m.leyhausen@leyhausen.com
